Description

Reed, the Recruitment company, wanted to find driven, motivated people to take on as their own recruitment staff. So we created an animated website and accompanying press campaign, to highlight the attributes necessary for the roles. On the website, the animated character interacts with each headline, and actually uses select letters in an imaginative way to get where he wants to be.

PLEASE NOTE: I worked on the concept and headline copy on this project; the client wrote the web content.

For

REED RECRUITMENT