REVLON Digital and social

A banner for a lipstain called ‘Just Bitten’. The name was originally inspired by the Twilight movie franchise, but Revlon wanted to move away from this for UK buyers. Our job was to make it work hard in the digital space, with a whole new concept, feel and lines – and this animated, ‘throbbing’ banner was one of the results.

Animated banner

This was where we wanted to just flex a bit of creative muscle, to show Revlon what could be possible in the online space. Using the thought that the mascara gives eyes a mesmerising, hypnotic effect, the below idea involves a page takeover, where all the items on the page gravitate towards the eyes. Very disruptive, very noticeable, and a huge amount of fun.

Page takeover

This is a Facebook community platform we mocked up for Revlon. The aim was to enable them to constantly engage with their users, and stay front-of-mind with regularly updated, vibrant, relevant content that could be shared amongst members’ friends. It would encourage dialogue to bring the brand closer to its audience – and create a wider take-up through appearances in the News Feeds of members’ friends. The four main content pillars would feature frequently updated editorial on beauty, style and fashion – with links to Revlon’s real-time Twitter feed to make sure all users could stay right up-to-date.

This is an example of how the ‘events’ page would feel.

Here’s how the community area and its features would end up going viral on a member’s News Feed.

And here’s an example of a new-style Twitter page we mocked up for Revlon – with real-time, relevant (not too salesy) information which would keep followers engaged, interested… and coming back for more.

This product was ‘Grow Luscious Plumping Mascara’. The TV ad had been filmed, but was in the very basic rushes stage – and there was no script or conceptual direction. We took one still from the rushes, and used it to create this very sexy, cheeky banner. The concept was entirely new, using just the one asset from the TV ad.

Banner

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Description

Revlon had two products they wanted to launch in the UK market, so needed some creative online executions. They were also interested in creating a platform for social engagement, so all ads were to lead to a new Facebook community (which we also worked on).

For

REVLON