THE FLOOR ROOM Naming, TOV and all in-store copy/POS in new London store
Description
This high end flooring store opened May 2021 in London’s prestigious Tottenham Court Road.
For Whippet marketing, I came up with the name of the store, plus the TOV (inspirational yet playfully down-to-earth) and copy for in-store communications and POS. My line ‘Unboring your flooring’ became their tagline, and was used across several touchpoints, including online banners and van livery.