THE FLOOR ROOM Tagline and in-store

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Description

This high end flooring store opened in London’s prestigious Tottenham Court Road. With Whippet Marketing, I came up with the name of the store, plus the TOV (aspirational yet playfully down-to-earth) and copy for in-store communications and POS. My line ‘Unboring your flooring’ became their tagline, and was used across several touchpoints, including online banners and van livery.